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Olivia Mitchell
UNIQUE by Marc Jacobs
Fashion Rebrand | December 2022 | Brand Strategist
Objective
As a Chief Marketing and Merchandising Officer for a brand, identify a phenomenon and create a product campaign.
Hi I'm Olivia and I have an addiction.
To bags.
Since 08' I've had a purse strapped to my shoulder before heading out the door; so I relate Pink Pantheress on a personal level. Read my research about the evolution of the handbag, Marc Jacobs' communication struggles in regards to sustainable practices, and how they can elevate their brand for their dedicated fan base.
Visual learner instead?
Click below to see my vision come to life.
UNIQUE Marc Jacobs Presentation By Olivia Mitchell_title page
UNIQUE Marc Jacobs Presentation By Olivia Mitchell_table of contents
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